Cost of packaging errors is a reality and most brands will not be aware of them until after the error has been made. Wasted materials, unhappy customers and expensive refunds, broken bottles. It all adds up after a while. The good news? These errors can be easily corrected, though once you know what to look for. Let's take a look at 5 tincture packaging mistakes that are costing you money, and how to fix them.
Mistake #1: Missing the Insert.
It's the most often and most costly error. A brand commission nice looking box, puts the bottle in and lets it be. After that, bottles begin to come broken.
If no insert is used, the glass bottle will roll around freely inside the box. It bangs against the walls with every bump. Just one drop will break the glass or the dropper cap.
Not inserting costs you through:
Broken bottles which need to be replaced.
Replace all copies of a book. Replace all copies of a book, double shipping.
Negative feedback from displeased customers.
The remedy is to always use a snug fitting insert which will keep the bottle upright and immovable. It is the standard feature of good custom cbd tincture boxes and the best investment you can make in fragile glass.
Mistake #2: Selecting a Box That's Too Large.
There are three sneaky ways that oversized boxes are costing you money. There are many brands that don't connect the dots.
First, a large box will make the bottle shake around and break. Second, the shipping is more expensive, due to carriers charging by size as well as weight. Thirdly, you spend on other filler to fill the holes.
The over sized box is an expense on your part:
The child has a bottle that moves, causing it to break.
Additional charges for shipping, depending on box size.
Loss of filling and material.
The solution: Ensure that you accurately measure your bottle, including the dropper cap, and select a box that will fit snugly. Right sizing results in savings on each and every order.
Mistake 3: Using Board that is too thin.
Thin board seems to be a good saving. Your bill decreases due to the lower cost per box. However, it is a bad deal, and a poor deal at that.
Glass bottles weigh a lot. That is a lightweight box that can't take that much weight, particularly when loaded up in a warehouse or delivery truck. The bottle in the box will typically break when the box collapses.
Thin board's cost is borne by:
Boxes that are damaged during transport.
Bottles with broken glass inside.
Costs of refunds and loss of customers.
The solution: select a sturdy board to accommodate the weight of the item you are printing. Quality boxes are constructed from the get-go using the correct board strength.
Mistake 4: Not remembering the Dropper Cap
This is one error that no one considers. Brands make their design based around the bottle, but they ignore the weak dropper cap on top of it.
If the box is too short, it will push down the cap. When the bottle is on its side, the pressure causes the cap to twist loose. In any case, you end up with leaks. A leaking bottle can mar the box, the label and any product that is packed with it.
Failure to recognize the dropper costs you in the following ways:
Leaks that cause loss of your product.
Packaging and labels are damaged.
Messy, disappointing deliveries.
The solution: take a measurement of the bottle with the cap on, and create an insert that will ensure that bottles always fit upright on the shelf and never on their side.
It is a common mistake to compromise on the print and finish. The print and finish is the fifth mistake made.
The final error isn't a protection error. It has to do with perception and it's a silent damage to sales, not stock.
Wellness buyers are conscientious, thoughtful shoppers. They learn about packaging before purchasing. Any printing that is blurry, colors that are not vibrant, or a flimsy feel is a tell-tale sign that the brand cuts corners. The buyer asks, “What else did you skimp on?
These are the things that cost you money due to poor print quality:
Missed on sales due to a more appealing alternative.
Loss of trust in your brand.
Perceived as lower value, charge less.
The solution: invest in clean and clear printing and in a professional finish. High-quality tailored cbd tincture boxes create trust from the get-go.
Why do these mistakes compound?
Each error is little in itself. Here a slightly larger box, there a slightly slimmer board. These add up across hundreds or thousands of orders, however, to real money.
Be honest. The broken bottle equals the loss of the product and the replacement, the shipping back to the store, and maybe the loss of the customer for good. Scale that up over 12 months of orders and it quickly becomes awkward.
All the hidden costs add up to:
Breakages & refunds.
Waste from oversized boxes that have been in use.
Lost income due to bad brand image.
The cost savings in inexpensive packaging are never close to the actual costs it is going to generate.
Repairing Them Is Less Expensive Than You Think
The good news is that. These errors can be fixed without spending a huge amount of money. Most are just better options, not necessarily more expensive.
A tight-fitting insert doesn't cost much. When you actually need to scale back your box, you will actually save money on shipping. The selection of the right board costs a few pennies per unit but saves pounds of losses. These are not frivolous add-ons, but smart choices.
In order to solve your packaging problem, just consider:
The little things that make a lot of money.
Less breakages and fewer refunds.
A powerfully branded product with greater sales.
Final Thoughts
Now you know the 5 mistakes that you may be making without realizing that they are taking money out of your pocket. Skipping the insert. Oversizing the box. Using thin board. Don't remember the dropper cap! Accepting low cost print.
They're little things that add up and take a bite out of your profits, through breakage, wasted shipping, refunds and lost sales. The bad news is that all five are completely avoidable.
Look at what your current packaging looks like and see if there is a chance to make improvements. Take the proper measurement of your bottle. Check your insert. Test your board. Critically review your print. Tincture boxes that are custom made for these details will help to ensure your product is secure as well as your profits.
If you can eliminate these often made errors, you will see that packaging actually begins to help you save money, rather than you losing money at every order that you ship.
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